The mobile marketing and advertising sector has enjoyed strong growth over the past 12 months, thanks largely to increased smartphone adoption among consumers and the rise of rich media ad solutions offered by firms such as Apple, Medialets, and AdMob.
Despite that evolution, concerns around measurement limitations and privacy remain front of mind for many marketers.
ClickZ spoke with agency representatives from Publicis-owned Razorfish, WPP’s MEC Interaction, and Dentsu’s 360i at the Mobile Upfront event in New York yesterday, and discussed the current state of the mobile ad sector, the challenges it continues to face, and the elusive “year of mobile.”
There are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely ... read more
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
How to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards.
I came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint.