Mobile Promise and Problems - Agency Execs Weigh In [Video]
Mobile has come of age but numerous marketing challenges remain.
Mobile has come of age but numerous marketing challenges remain.
The mobile marketing and advertising sector has enjoyed strong growth over the past 12 months, thanks largely to increased smartphone adoption among consumers and the rise of rich media ad solutions offered by firms such as Apple, Medialets, and AdMob.
Despite that evolution, concerns around measurement limitations and privacy remain front of mind for many marketers.
ClickZ spoke with agency representatives from Publicis-owned Razorfish, WPP’s MEC Interaction, and Dentsu’s 360i at the Mobile Upfront event in New York yesterday, and discussed the current state of the mobile ad sector, the challenges it continues to face, and the elusive “year of mobile.”
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleIn spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...
View articleDisplay is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleCarolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...
View articleGroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View article