Cannes, France– Any lady saddened that her man is not Old Spice guy Isaiah Mustafa now has an option other than giving him body wash: She can cast the lug in a green screen reenactment of Mustafa’s first ad for the brand.
Well, she can if her man is in Cannes this week.
YouTube has installed a mini-production studio on the main floor of the Palais des Festivals, where the Cannes Lions ad festival is playing out. People can reenact one of two viral hits: Old Spice’s “The Man Your Man Could Smell Like” or Tipp-Ex’s “A Hunter Shoots a Bear.”
In the video below, you can see a bit of the process and hear a few words about it from YouTube’s A/V guy:
And here’s the final product, starring festival-goer Vitaliy Volkov:
About 220 delegates have created more than 150 ads since the festival kicked off yesterday. Once recorded, YouTube uploads these renditions to a dedicated channel.