Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot
Geo-social app now has 10 million users.
Foursquare announced on its blog today that it had exceeded 10 million users, while breaking down by category which brands were in the top 3 on the mobile app.
For apparel, Old Navy, H&M, and Victoria’s Secret charted the highest, while on the retail front Target, Walmart, and Macy’s got the most check-ins. Convenience stores 7 Eleven, Circle K, and Wawa lead their category, while Bank of America, Chase, and Wells Fargo had the most check-ins among financial brands. New York-based Foursquare also broke out a home furnishing category, where Home Depot, IKEA and Lowe’s are the most popular.
Those brands and countless others have begun marketing on the geo-social platform in the last 18 months. They typically offer discounts or free merchandise for check-ins, rewarding “mayors” of their locations for consistent patronage. Foursquare suggests that competition for the mayorships is fierce; it says more than 78,000 of them change hands every day.
Accenting how the geo-social platform has become more mainstream, Foursquare also noted that there have been 4.7 million check-ins for businesses located on Main Streets in U.S. cities. The company’s blog also suggested that the app was gaining traction in Japan and Germany.
Two-year-old Foursquare’s ascent to 10 million users has been impressive. Only 15 months ago, it had 500,000 users.
