Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Assignment includes "Call of Duty" and "Skylanders" franchises.
Assignment includes "Call of Duty" and "Skylanders" franchises.
SapientNitro Expands Digital Work for Activision. SapientNitro has added digital marketing strategy and support duties for game publisher Acitivision.
The agency will provide activation strategy, campaign creation and other services for “Call of Duty: Modern Warfare 3,” slated for global launch on November 8, 2011, and for the upcoming “Skylanders: Spyro’s Adventure.” Kevin MacLean, VP and general manager at SapientNitro, said it has worked with the client since earlier this year and that the new arrangement sets the stage for a long-term relationship. He added Activision is centralizing its agency roster after traditionally working with a larger number of smaller shops.
The creative agency of record for the Call of Duty franchise is TBWAChiatDay. For Skylanders it’s 72andSunny.
T-Mobile USA Names Big Fuel Social Agency of Record. After a competitive review, the pure-play social media agency was selected to lead the development and integration of social media into T-Mobile’s marketing efforts. Big Fuel’s other large corporate clients include GM, Microsoft and Colgate-Palmolive.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...
View articleRegardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. R...
View articleStubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleIn this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...
View articleSocial capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...
View articleIn the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....
View articleA number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...
View article