Facebook CPCs Rose 22 Percent in Q2
Ad prices on the social network continue to rise.
Ad prices on the social network continue to rise.
The average cost of CPC ads on Facebook rose significantly during the second quarter of the year, according to ad management platform provider Efficient Frontier’s quarterly digital marketing performance report.
On a quarter-over-quarter basis, the company estimated ad prices on the social network rose by an average of 22 percent, as competition for ad space continued to escalate. Those estimates are based on aggregated spending patterns from advertisers across its platform.
That 22 percent growth represents a slowing compared with the 40 percent quarter-over-quarter growth in prices Efficient Frontier reported in Q1. However, the company suggested that the variation could be attributed to the immaturity of the medium, which continues to create high volatility in the marketplace.
The report predicted that Facebook CPCs will continue to grow at a double digit pace for the remainder of this year.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleSince 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleMillennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...
View articleResearch indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Read More...
View article