“In a time of increased consumer concern of their personal information being misused online, is Groupon willing to allow consumers to ‘opt-in’ to all tracking methods the company may use when conducting business? If not, why not?” asks the letter, sent today to Groupon CEO Andrew Mason by Representatives Ed Markey (pictured left) and Joe Barton.
“We want to make sure that ‘the Groupon Promise’ is kept and that going after a good online deal doesn’t lead to your information being sold to the highest bidder. I look forward to Groupon’s responses,” said Barton, a Texas Republican, in a press statement.
The legislators asked the company when it tracks consumers’ social media interactions and on what sites, and whether Groupon collects personal information of gift recipients that otherwise don’t have interactions with the firm.
Mobile data privacy is a key focus of the Do Not Track Kids bill, sponsored by Markey, a Massachusetts Democrat, along with Barton and two other Representatives. The letter asks how Groupon determines the age of consumers, and asks the firm to provide additional information related to geo-location data tracking.
“In short, if you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you,” states the new Groupon policy.
The letter demands that Groupon, “Please explain instances when location information would be collected even when consumers are not logged into the application,” and asks whether consumers are able to opt-in to that data collection.