Asians and Hispanics Dominate Online Video Consumption
Whites consume less online video than other major ethnic groups.
Whites consume less online video than other major ethnic groups.
Asian users spend more time consuming online video content than any other ethnicity, followed by Hispanic, African American, and White users, according to data on U.S. users from Nielsen.
The audience measurement company estimates Asians spend over six hours longer watching Internet video than Whites, on a monthly basis, and nearly four hours more than the next closest ethnic group, Hispanics.
The audience for mobile phone-based video is somewhat different, however, with African American’s leading consumption through those devices, followed by Asian users, Hispanics, and then White users.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceAs 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...
View articleA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleNine of the 10 most popular U.S. web properties saw fewer users in April. Read More...
View article