Guardian News & Media Taps Acxiom for Global Database. The multi-year contract will generate customer profiles with audience preferences and behavior. The publisher of The Guardian and The Observer says it aims “to place open journalism on the web at the heart of its strategy and drive deeper engagement with its audiences.”
Acxiom recently scored a new CEO, Scott Howe, who hails from Microsoft and aQuantive.
MEC N.A. Hires Petrickova. Media agency MEC North America hired Jitka Petrickova as managing director, digital West. Petrickova was most recently VP, audience strategy and intelligence at Cadreon, where she pushed the company’s audience based planning model across the client portfolio.
NeboWeb Rebrands. Atlanta-based agency has taken the name Nebo Agency and launched a new site. It specializes in web design, development, search marketing, and pay per click advertising.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more