Guardian News & Media Taps Acxiom for Global Database. The multi-year contract will generate customer profiles with audience preferences and behavior. The publisher of The Guardian and The Observer says it aims “to place open journalism on the web at the heart of its strategy and drive deeper engagement with its audiences.”
Acxiom recently scored a new CEO, Scott Howe, who hails from Microsoft and aQuantive.
MEC N.A. Hires Petrickova. Media agency MEC North America hired Jitka Petrickova as managing director, digital West. Petrickova was most recently VP, audience strategy and intelligence at Cadreon, where she pushed the company’s audience based planning model across the client portfolio.
NeboWeb Rebrands. Atlanta-based agency has taken the name Nebo Agency and launched a new site. It specializes in web design, development, search marketing, and pay per click advertising.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent interaction.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.