YouTube has been the fastest growing social service in the U.K. for five consecutive months, according to data from Hitwise, while traffic to Facebook appears to be subsiding.
The online measurement company said visits to Google-owned YouTube grew by 5.45 percentage points in July of this year, compared with the same month in 2010. Visits to Facebook, meanwhile, dipped by 4.46 percentage points during the same period.
Overall, Facebook continues to dominate the social networking space in terms of visits, though, accounting for a 50.14 percent share in July, followed by YouTube with a 22.54 percent share. Twitter accounted for a relatively small 3.49 percent of visits in Hitwise’s social networking category, meanwhile.