Demand Media said it will acquire ad network IndieClick and social media product developer RSS Graffiti. The firm also said it will expand its existing partnership with Google through which it sells portions of its ad inventory.
Despite reporting a 32 percent year-over-year increase in overall revenues for the second quarter of this year, Demand Media’s net losses widened to $2.4 million during that period, with a loss of $1.9 million in Q2 2010, the company said yesterday in its quarterly earnings report.
IndieClick represents a range of sites in the film, entertainment, music, lifestyle, and fashion categories, focused on 18-34 year old users. Demand Media said the addition should help broaden the size and reach of its direct sales force, and enable it to offer its advertisers access to niche, engaged audiences as they continue to fragment across the web.
L.A.-based IndieClick has existing relationships with publishers including Village Voice Media and Texts From Last Night. Ad clients have included brands such as Vans, Mazda, and numerous entertainment related advertisers.
Meanwhile, Demand Media is expanding its existing relationship with Google, meaning Demand will sell more of its global inventory through the online ad giant’s sales channels, including its AdSense for content network and DoubleClick Ad Exchange. In addition, Demand Media’s properties will be included in Google’s premium ad network, the Google Display Network Reserve.
Finally, Demand Media CEO Richard Rosenblatt said RSS Graffiti will form the cornerstone of its social publishing strategy, enabling it to partner with a range of Facebook publishers overnight. RSS Graffiti enables brands and users to automate posts on Facebook directly from RSS feeds, and plans to offer insights into the types of content brands and publishers should share with their likers on the platform.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.