Retailers Should Author Facebook Posts on Wednesday
Study contradicts research from earlier this year that said Sunday was best.
Study contradicts research from earlier this year that said Sunday was best.
Retailers get 8 percent more engagement out of their Facebook posts on Wednesday than other days of the week, according to new research by Buddy Media. That data-point flies in the face of the company’s study from last April that said Sunday was the best day for retailers to post.
The report, released today, looks at aggregated data from nearly 100 of the Facebook marketing vendor’s retail clients. It was gathered from the first six months of 2011. Buddy Media measured general “engagement rates” by considering how many comments a post created and what percentage of a brand’s Facebook audience “liked” it.
As was the case in the April study, Buddy Media says short posts perform best. Messages longer than 80 characters receive 40 percent lower engagement, the research says.
Also, retailers need to wisely pick their spots as engagement decreases with too many posts. Brands that authored messages three or more times a day got 25 percent lower like rates and 42 percent lower comment rates. Overall engagement drops by 29 percent if companies post more than three times.
In addition, when posts pose questions, the study found that comments double while the engagement rate dips slightly.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleWith so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...
View article