Whirlpool Selects Digitas France to Head Digital Brand Strategy. The European assignment includes a redesign of Whirlpool’s master site, already completed, as well as overall communication strategy, brand creative and strategic positioning for KitchenAid.
Mobile Theory Welcomes Two Senior VPs. The mobile ad network has announced the hiring of Alvaro Bravo as SVP of Business and Corporate Development and Erica Chriss as SVP of Publisher Development. Both Bravo and Chriss join Mobile Theory after serving at Gresytripe; Bravo as its first VP and Chriss as VP of Strategy and Business Development.
Mediabrands Names Quentin George Chief Innovations Officer. George was formerly chief digital officer.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.