For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.
|Top YouTube Partner Channels (U.S., Home and Work)|
|Total Unique Viewers (000)||Videos Viewed (000)||Minutes Per Viewer|
|Vevo @ YouTube||60,558||788,315||59.9|
|Warner Music @ Youtube||30,929||197,574||29.1|
|Machinima @ YouTube||17,679||289,201||72.6|
|Maker Studios @ YouTube||9,960||89,271||37.6|
|Demand Media @ YouTube||8,385||26,288||10.9|
|Revision3 @ YouTube||6,563||23,150||16.5|
|Associated Press (AP) @ YouTube||5,696||11,492||7.4|
|Clevvertv @ YouTube||5,445||11,858||8.6|
|FullScreen @ YouTube||5,311||19,524||15.4|
|IGN @ YouTube||5,096||18,570||15.9|
Source: comScore Video Metrix 2011
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.