Music, Gaming Sites Top YouTube Video Partners

For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.

Top YouTube Partner Channels (U.S., Home and Work)

Property

Total Unique Viewers (000) Videos Viewed (000) Minutes Per Viewer
Vevo @ YouTube 60,558 788,315 59.9
Warner Music @ Youtube 30,929 197,574 29.1
Machinima @ YouTube 17,679 289,201 72.6
Maker Studios @ YouTube 9,960 89,271 37.6
Demand Media @ YouTube 8,385 26,288 10.9
Revision3 @ YouTube 6,563 23,150 16.5
Associated Press (AP) @ YouTube 5,696 11,492 7.4
Clevvertv @ YouTube 5,445 11,858 8.6
FullScreen @ YouTube 5,311 19,524 15.4
IGN @ YouTube 5,096 18,570 15.9

Source: comScore Video Metrix 2011

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