Mediabrands Buys Spring Creek Group. The media holding unit of Interpublic Group will operate the approximately 30-person social media agency as part of its Mediabrands Audience Platform. Spring Creek’s key clients are Microsoft, HTC, US Bank, and LiveNation.
Chris Allen Shifts to New Role at Starcom USA. Allen, previously director of video innovation in the agency’s Chicago office, has transitioned to a new role focused on the television exchange space and addressable advertising.
MRM London and Meteorite Merge. The combined agency, MRM Meteorite, will provide direct-response and interactive marketing services. Its headcount is approximately 160. Roster brands include Vauxhall, Microsoft, and MasterCard.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more