AmEx Leads $12 Million Investment in Clickable
Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology.
Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology.
Clickable has raised a new $12 million funding round, and American Express is the lead investor. The two have worked together since 2010, when American Express Open released a search marketing tool for small- to mid-sized businesses, called SearchManager, using Clickable technology. Last summer they collaborated again to produce a social media monitoring and directory listing product, YourBuzz, that is also geared toward SMBs.
Clickable will use its new cash to invest in product development, including social marketing capabilities on platforms like Facebook, LinkedIn, Twitter, and Foursquare. “We’ll continue to market our products directly through the Clickable brand, as well as expand through premier partners like American Express OPEN,” CEO David Kidder wrote in a blog post.
AmEx is joined in the round by existing Clickable investors Union Square Ventures, Founders Fund, and FirstMark Capital.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSnapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...
View articleRather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...
View articleIn a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleThe mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...
View articleIn its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Read More...
View articleWhy LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...
View article