Clearspring Adds Data Company XGraph

Data-science firm could strengthen Clearspring's position in the marketing analytics field.

Social sharing company Clearspring has acquired XGraph, a data-science firm that could strengthen Clearspring’s position in the marketing analytics field.

By combining Clearspring’s social reach with XGraph’s capacity for data mining, Clearspring hopes to offer clients deeper, richer data on who their consumers are, what they are doing online and who their friends are. As social and retail sites increasingly intersect, advertisers are placing a growing premium on consumer information they can use to refine their targeting.

The move comes just one month after Clearspring installed former Yahoo Right Media boss Ramsey McGrory as CEO.

“Clearspring is at the epicenter of two major shifts online – the web becoming social and personal, and advertising becoming data-driven and accountable,” said McGrory in a press release. “The common thread in both changes is data. To compete in this new world, companies will not only need the ability to access and process big data, but also have the ability to activate that data to create value for consumers, publishers and advertisers.”

Clearspring is best known for its “Add This” social sharing tool, which allows users to share content with friends across 300-plus sites and social networks. Prior to the acquisition, the company comprised about 70 people between its Mclean, V.A. and New York offices. XGraph, which will continue to operate under its own name, brings 15 people to the combined company.

Clearspring did not disclose what it paid for XGraph, only that it was a mix of cash and stock. The acquisition comes just six months after Clearspring closed a $20 million round of funding. Last year, XGraph raised $3.75 million.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource