Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. YouTube topped the chart with more than three times as many unique viewers as Vevo and Yahoo.
In all, the measurement firm tracked 164.4 million unique U.S. video viewers streaming around 18 billion videos, and spending almost five hours on average watching video across devices.
|Top Online Video Destinations by Unique Viewers (September 2011, U.S.)|
|Total Unique Viewers (000)|
|AOL Media Network||21,674|
|The CollegeHumor Network||18,785|
|ESPN Digital Network||17,304|
|CNN Digital Network||10,172|
Source: Nielsen, 2011