Martin Nisenholtz, the architect of The New York Times digital strategy, is set to retire by the end of the year. He’s been with the company for 14 years.
Nisenholtz, whose title is SVP, digital operations for The New York Times Company, initiated many of the key products that gave The New York Times its reputation as a forward-thinking newspaper publisher. Those projects included the launch of the Times first website in the late ’90s, mobile experiences in more recent years, and various digital subscription initiatives.
Some of them backfired, such as the Times’ ill-fated first paywall experiment, in which it restricted columns from the paper’s Op-Ed page to subscribers.
He also presided over the development of innovative ad executions, such as the company’s synchronized display ads for Apple over the past several years, and a recent Ralph Lauren takeover of the publisher’s iPad app.
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
How to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards.
I came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.