Cyber Monday – and by extension “Cyber Week” – is already off to a bangin’ start. As of 12pm EST today, IBM estimates online sales were up 15 percent compared to last yaer
So how are retailers corralling online shoppers? We’ve compiled screenshots of ads and offers visible now on top sites – including both marketer and media properties. If you’ve spotted others, give a shout in the comments and we’ll be glad to add them.
On Twitter, Verizon has purchased the promoted trend #CyberMonday. This is the ad’s landing page:
A Google search result for the query “Cyber Monday”:
A Bing result for the same query:
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.