Cyber Monday – and by extension “Cyber Week” – is already off to a bangin’ start. As of 12pm EST today, IBM estimates online sales were up 15 percent compared to last yaer
So how are retailers corralling online shoppers? We’ve compiled screenshots of ads and offers visible now on top sites – including both marketer and media properties. If you’ve spotted others, give a shout in the comments and we’ll be glad to add them.
On Twitter, Verizon has purchased the promoted trend #CyberMonday. This is the ad’s landing page:
A Google search result for the query “Cyber Monday”:
A Bing result for the same query:
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?