Groups Make Crusader Elizabeth Warren Facebook Poster Child

Progressive groups hope to harness support for the consumer advocate and candidate by featuring her in their Facebook ads.

The Democratic Party, MoveOn – and even progressive cause-based telecom service provider Credo – have made Senate hopeful and consumer protection crusader Elizabeth Warren an online poster child. Democrats and liberals inside and outside Massachusetts are seeing the face of Warren grace Facebook ads for groups hoping to harness the momentum behind the candidate, who is looking to unseat Republican incumbent Scott Brown in that state.

Like Brown during his much-watched run in the 2010 special election for Ted Kennedy’s Senate seat, Warren’s candidacy has garnered national status. So, it may come as no surprise that organizations like the Democratic Senatorial Campaign Committee, a natural supporter, as well as Credo Action, are glomming on to Warren’s charm in their online ads.

Both organizations feature Warren in Facebook ads currently running and appear to be targeting supporters of left-leaning groups and causes. Even before her run for office, Warren became a symbol for people supporting increased government oversight of financial institutions. She was instrumental in the establishment of the federal Consumer Financial Protection Bureau, founded earlier this year to help guard Americans from predatory lending and other shady financial business practices.

The DSCC ads launched a couple weeks ago, according to Shripal Shah, DSCC press secretary. A goal is to combat ads from Crossroads GPS, a group associated with Republican strategist Karl Rove that launched around the same time.

“Don’t let Karl Rove’s group smear Elizabeth Warren,” state the Facebook ads. “Join the DSCC and demand a stop to their false attack ads.” The ads should run for a few more weeks, said Shah. They link to a petition with a related message on the DSCC site.

elizabethwarren-dsccMeanwhile, Credo, a telecom firm that supports liberal causes, is also hoping to bask in Warren’s warm glow. The firm’s advocacy arm is running Facebook ads encouraging people to “Sign our thank-you note to Elizabeth Warren. Thank her for standing up for progressive values, and for showing Democrats how to fight!”

elizabethwarren2

MoveOn has also featured Warren in email messages linking to petitions and donation pages, as well as in Facebook posts such as a post praising her for suggesting that successful entrepreneurs “take a hunk of [their profits] and pay forward for the next kid who comes along.” In its November 27 Facebook post about the statement, MoveOn wrote, “Hands down, this is one of our most widely shared pieces of the year. If it’s new to you, keep it going!”

Why Warren? For one, the DSCC, Credo, and MoveOn all want to build up their supporter – or potential customer – bases. And the fact that she is a national, almost iconic figure only helps in generating a strong response from progressives and Democrats across the country.

The Warren ad theme also represents a somewhat rare occurrence in politics in which outside groups see value in running positive messages in support of a candidate, rather than going negative.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource