Heineken’s the latest big brand to partner with Facebook, following in the footsteps of another purveyor of booze, Diageo, as well as American Express. While Diageo’s deal with Facebook was worth millions of dollars, neither terms nor characterizations of the Heineken agreement were disclosed.
Netherlands-based Heineken will get special access to Facebook’s marketing solutions. The digital giant will also consult the beer company, according to a statement today, supplying “deep expertise in building long-term relationships between brands and their audiences.”
We’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to ... read more
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with ... read more