Nineteen major brands will enjoy upgraded Twitter pages going into the holidays. According to San Francisco-based Twitter, the launch partners include names like Coca Cola, Nike, Dell, American Express, McDonald’s, Best Buy, Subway, JetBlue, and Heineken.
Their new Twitter pages – which have heightened rich media capabilities – allow them to continuously maintain a promotional tweet at the top. In the case of Subway, the sandwiches restaurant chain has embedded its “Betrayal” :30 TV spot below the tweet copy.
Meanwhile, Best Buy authored the following tweet this afternoon, after Twitter announced the redesign: “We’re excited about the epic new version of twitter! Have you checked out our new profile page?”
In an email to ClickZ News this afternoon, Twitter said more companies will get the upgraded pages during 2012. “We will slowly roll out enhanced profile pages to a wider audience of brands in the coming months,” a spokesperson wrote.
Twitter unveiled the new site design today during an event at the site of its future headquarters. In addition to the enhanced pages, the revamp includes these key marketing implications:
- ads running on Twitter’s mobile app
- Promoted Trend and Promoted Account units will appear on the page’s left-hand side instead of the right
- access to all interactions a user has had with a company’s customer service or marketing team via icon-driven features