Zappos will give away free merchandise in exchange for Twitter buzz leading up to Christmas. In an effort dubbed “12 Days of Zappos Twitter”, the brand’s style expert Brooke Hyden will announce via Twitter that day’s featured gift while encouraging followers to tweet “#12daysofzappos” in order to be entered into winning the item.
According to a Zappos rep, if enough consumers tweet, up to three people will be able to claim the prize each day. The gift items will be either women’s or men’s clothing or accessories.
The brand’s secondary Twitter account, @ZapposStyle, is serving as the campaign hub. The Las Vegas company is also pushing the initiative on its Facebook page (204,000 fans/likes) and via a microsite.
What’s relatively surprising is that the brand’s @Zappos account – which has 1.9 million followers and is manned by Zappos CEO Tony Hsieh – has not been used to promote the “12 Days” campaign. By comparison, the @ZapposStyle account has only 8,000 followers.
Considering the huge Twitter audience he’s attracted, the low frequency of tweets by Hsieh is intriguing. In the last seven months, he’s posted five times. None have been promotional.
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has ... read more
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more