Mobile newspaper pageviews have risen considerably in the last year, according to recent data from the Newspaper Association of America. In September 2011, the group found that pageviews of mobile sites and applications rose 65 percent since September of last year.
The data is based on information reported by more than 20 newspaper publishers. On average, unique visitors to mobile content rose 70 percent, and in at least one case, as high as 200 percent, said NAA.
The NAA chalks up the boost to an increase in mobile initiatives by newspaper publishers. For example, The Oklahoman in October began including QR codes in select articles and section fronts, enabling print-to-mobile connectivity. A recent mobile app project from the St. Louis Post-Dispatch offers reviews on nearly 300 beers, along with local bar tips and contact information.
“Newspapers’ aggressive development of mobile products is paying off,” said Caroline Little, NAA president and CEO, in an NAA statement.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
Wireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a mobile device and how the user will use it.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.