Digital Political Campaigns 101

clickz-digital-political-campaignsA free, downloadable .pdf resource available now from ClickZ.

ClickZ’s Digital Political Campaigns 101 is a FREE starter kit featuring practical tips from online campaign experts.

Download ClickZ’s Digital Political Campaigns 101

Contents:

  • The Money Bomb: Smart Online Fundraising
  • Online Ad FAQs: How to Use Online Ads to Win Political Elections
    (includes Bonus Tips on Creating Killer Ads and Landing Pages)
  • Build Your List and Put It to Work: List Building, E-mail and Voter Mobilization
  • Social Media Ain’t Rocket Science: Demystifying the Role of Social Media in Political Campaigns
    (includes The 10 Commandments of Campaign Social Media and Twelve Steps to Social Media Campaigns That Don’t Suck)
  • Beyond the Talking Head: How to Make a Great YouTube Video
  • Transforming Online Engagement into Real World Activism: A Q&A with Rob Willington
  • Your Online Hub: Keys to a Successful Campaign Website
  • Getting Buy-in: Tips for Scoring Budget for Digital Initiatives (advice from Experts at Blue State Digital, Direct Media Strategies, Targeted Victory, and more)

Contributors from the Left

  • Colin Delaney, Strategic Manager, Public Affairs at New Media Strategies and Chief Editor of Epolitics.com
  • Josh Koster, Partner, Chong + Koster

Contributors from the Right

  • Rob Willington, Online Campaign Strategist, Scott Brown ’10
  • John Sample, Political Campaign Tech Media Consultant, Scott Brown ’10, Christie ’09, McCain ’08