Google Zeitgeist: The Lowdown on Brand-Related Searches

A look at 2011's buzziest product-oriented queries.

iphone5-zeitgeistChances are you’ve peeked at Google’s 11th annual Zeitgeist, which examines the year’s most popular and buzziest search queries. The report came out yesterday, and the top-line results are on the whole rather depressing (fastest-rising query: Rebecca Black).

Here we drill down into the top search terms for product- and shopping-related categories. Among them are Fastest-Rising Toys (Lego Alient Conquest), Most Popular Apparel Brands (Nike, followed by Victoria Secret [sic]), and Fastest-Rising Gadgets (Kindle Fire).

Fastest-Rising Toys
1. Lego Alien Conquest
2. Unova Pokedex
3. Fluttershy

Most Popular Coupons
1. Target
2. Lowes
3. Hobby Lobby

Fastest-Rising Gadgets
1. Kindle Fire
2. iPhone 4S
3. Sidekick 4G

Most Popular Cell Phones
1. iPhone
2. HTC Evo
3. HTC Thunderbolt

Most Popular Video Games
1. Black Ops
2. Call of Duty
3. Halo Reach

Fastest-Rising Recalls
1. Turkey
2. Bob stroller 3. Stihl

Most Popular Apparel Brands
1. Nike
2. Victoria Secret
3. Zappos

Most Popular Jewelry
1. Engagement rings
2. Tiffanys
3. Pandora jewelry

Most Popular Gift Stores
1. Edible Arrangements
2. Oriental Trading
3. Spencers

Most Popular Home & Garden
1. Home Depot
2. Lowes
3. Ikea

Fastest-Rising Home Appliances
1. Dyson Slim
2. Foodsaver Vacuum Sealer
3. Kirby Vacuum

 

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource