Levi’s Tapped Wunderman as Its First Global Digital Agency. WPP-owned Wunderman will work in partnership with Levi’s global media agency, OMD, and its creative agency, Wieden+Kennedy. The jeans maker issued this statement: “We believe Wunderman’s strategic, creative and analytical capabilities, along with its global reach and operational efficiency, make them the ideal partner to build upon the brand’s momentum in the digital arena.”
Apple Hired Todd Teresi to Run Its iAd Mobile Ad Network, Bloomberg Reports. He most recently led Adobe’s media solutions, prior to which he held senior management roles with Quantcast and Yahoo’s publisher network.
Arc Worldwide Builds Mobile Site for Whirlpool. An interactive tool aims to provide appliance shoppers with the means to find a machine geared to their needs. It includes side-by-side product comparisons, product reviews, and video demonstrations.
Digitas Hires Donna Biernadski to Lead the Sprint Business. Biernadski will be SVP of marketing for the business, which Digitas won recently. The assignment spans general advertising, offline media, digital buying and planning, and analytics. Biernadski’s CV includes roles at The Morton Arboretum and Wunderman.
Mediabrands Hires David Rosenberg as Managing Partner, IPG Media Lab. He previously served as director of innovation at LBi, briefly, before which he spent six years with JWT in New York.
Abby Spatz Joins MEC North America as Managing Partner. She’ll lead the Chanel account in the U.S., focusing on integrated media. Her experience includes time at eBay, Hilton Hotels, American Express, Momentum Worldwide, and McCann-Erickson.
IAB Names Millennial Media CEO Paul Palmieri to Board. The IAB Board has approximately 40 senior execs from large online media companies.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.