JWT has poached two big names in digital creative, luring Jeff Benjamin away from Crispin, Porter + Bogusky and Mike Geiger from Goodby, Silverstein & Partners.
Benjamin, 36, (pictured) made his name as CP+B’s interactive creative director and eventually became chief creative officer and partner. Last year, he chaired the Cyber Jury at the Cannes Lions festival of creativity.
Geiger, 44, was Goodby’s chief digital officer. As JWT N.A.’s chief integration officer – a newly created role – his mandate includes “changing processes, adding capabilities and merging cultures to deliver cutting-edge technological innovation at scale.”
“The size and scale of the creative opportunity, as well as the transformation potential, was irresistible. I’ve known both David and Jeff for a while and the moment felt right,” Geiger (pictured) said in a statement.
Both men report to Worldwide CEO Bob Jeffrey and North America CEO David Eastman.
Simultaneously, JWT bid farewell to Peter Nicholson, its chief creative officer in New York. New leadership will be named “in the coming weeks,” it said.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.