Robin Domeniconi, Microsoft’s VP of U.S. ad sales for the past two years, is heading back to magazine land.
Domeniconi accepted a new gig as chief brand officer for the Elle Group, which includes the Elle, Elle Decor and Ellegirl brands. In that role she’ll manage content, advertising, and digital platforms for the Hachette Filipacchi-owned titles.
The job will mark a return of sorts for Domeniconi. In her last role before Microsoft, she was media group president at Time Inc., before which was publisher/president at Real Simple.
While at Microsoft, Domeniconi emphasized integrated packages for large advertisers like Discovery Channel’s “The Deadliest Catch.” But her personal style and professed lack of interest in technology often seemed an odd fit for the company. That didn’t stop Hachette from lauding her digital savvy.
“Her knowledge of the digital space and her clear ability to grow the business on all platforms will be a great asset to the ELLE Group,” said Alain Lemarchand, CEO of Hachette Filipacchi Media U.S., in a statement.
Domeniconi recently worked with Hachette Filipacchi during the development process for MSN’s glamour site Glo.com. Many stories on the MSN site were syndicated from Elle and Elle Decor, while others came from her old alma mater Real Simple.
During her two years with Microsoft Domeniconi remained based in New York City, commuting to Microsoft’s Ave. of the Americas office in midtown while overseeing a sales force numbering more than 1,000.
AllThingsD first reported Domeniconi’s exit from Microsoft yesterday.
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