Glam Media has hired a digital marketer from Anheuser-Busch In-Bev as its new chief digital marketing officer. At the brewing giant, Erin Matts (pictured) was tasked with driving interactive engagement globally, prior to which she was chief digital officer at Omnicom-owned media agency OMD.
At OMD, Matts led development of Doritos’s Crash the Super Bowl campaign idea, which has become a reliable font of popular ads. This year, two of the PepsiCo brand’s five consumer-made ads from the contest were named among the game’s best ads. (“Sling Baby” was voted tops on Facebook.)
Matts’ other OMD clients were Clorox, Eli Lilly, Frito-Lay, Levi’s, Hertz, and Virgin Atlantic.
To hear Glam describe it, her job requires a blend of sales and ad platform development – but mostly sales. “Erin’s deep knowledge of major brands and advertising agencies is a massive benefit for Glam,” said CEO Samir Arora in a prepared statement.
Glam has continuously added to its brand offerings over the past year, expanding into mobile ads, games, social networking (through the purchase of Ning), and food content. Last week it launched Foodie.com, a site it describes as a “social network of authentic food-related content.”
However Glam appears to be struggling with audience growth as it heads into its widely anticipated public offering this spring. According to comScore, unique users fell 1 percent over the past year – from 88 million in December 2010 to 87 million in December 2011.