Buddy Media has purchased Brighter Option, a London-based software developer that helps brands buy Facebook ads. Terms of the deal were not disclosed.
According to their announcement today, in Q4 2011 alone, Brighter Option assisted in managing 92.5 million impressions of social media ads for 291 businesses in 42 countries. Advertising behemoths such as GroupM, Omnincom, and Aegis have utilized the firm’s software.
Brighter Option, which also has an office in San Francisco, counts several dozen employees that will now work for Buddy Media. For the last five years, Buddy Media CEO Mike Lazerow’s company has focused on helping brands manage earned media opportunities on Facebook pages. The Brighter Option purchase marks his New York-based firm’s first foray into paid advertising services.
The company has also revealed a deal with 24/7 Real Media. The WPP-owned marketing technology company will employ Brighter Option’s technology to buy Facebook ads for global brands.