Fifty-nine percent of execs believe businesses that do not routinely leverage social media will not survive, according to a Forrester Research survey. And 71 percent said companies taking social media seriously gain a competitive business advantage, the survey found.
Cambridge, MA-based Forrester’s consulting division conducted online surveys with 101 VP- and C-level marketing professionals and interviewed 12 CEOs, CMOs, and VPs. The 29-year-old research firm was commissioned by Facebook to orchestrate the report. ClickZ News received a sneak peek to the results, which will manifest in a 15-page report to be released on Wednesday.
Three other interesting data findings:
- 41 percent of the execs’ firms have begun using social media to market products, manage staff, and optimize operations.
- 40 percent plan to start employing social media as a marketing and operations tool.
- 76 percent said social media is a brand builder.
2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk ... read more
This post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ... read more
A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.