Sixty-two percent of Black Americans say they are “ok” with being served mobile ads, according to a Nielsen report. It was one of a handful of interesting data-points the New York-based researcher released today after surveying 7,000 consumers online during Q4 2011.
Many of the on-the-go participants stated preferences for multimedia promotions. Here are other key findings from the mobile research:
- 43 percent said they are more likely to look at ads with an “interesting” video.
- 37 percent find mobile ads are more useful if they are location-based.
- 31 percent “enjoy” ads with interactive features.
- 29 percent said they are more likely to click on ads with multimedia elements.
Meanwhile, more generally, half of black mobile users were smart phone owners, up from 44 percent during Q4 2010.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Empathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about ... read more