Spotify Branded Apps Follow Streaming Music Ad Trend

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.

Spotify will soon allow brands to create their own soundtracks using the streaming music platform. As reported by AdAge and confirmed by Spotify, brands including AT&T, Reebok, and Intel will launch apps featuring their custom playlists.

According to AdAge, the AT&T app, for instance, will match songs to the places in which they were written, recorded or performed – possibly catering to fans of music scenes associated with specific cities or countries.

Spotify has enabled brands including Coca-Cola, Sprite, Motorola, Reebok, and Chevrolet to market on the platform since the service launched in the U.S. last year.

For its app, Intel will suggest songs based on what the Facebook friends of Spotify users listen to. The tech firm evidently sees promise in linking its brand to custom streaming music initiatives. The company earlier this week launched a year-long program with Pandora to expand its “Inside” brand message. The “Inside the Music” campaign currently uses Pandora’s Music Genome data to help tell the story of rock ‘n’ roll, and will extend to R&B, electronica, rap, country, and classical.

“You’re about to find out what’s inside [rock ‘n’ roll] with an exclusive look at the distinct track features that define this popular genre,” states the Inside the Music page, which surfaces tunes from Tom Petty, AC/DC, Sam Cooke, Joan Jett, and others.

The branded music playlist has become a popular offering from digital music services. Streaming music ad network TargetSpot has also developed custom Facebook playlist apps and microsites for brands including Ritz Crackers and State Farm.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource