Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Ashton Kutcher-played character drew racism charges on Twitter yesterday.
Ashton Kutcher-played character drew racism charges on Twitter yesterday.
Pop Chips marketers have not completely removed “Raj” – a South Asian character played in brown-face by actor Ashton Kutcher – from the Internet. If their intention was to erase the character that drew racism charges on Twitter yesterday and elicited an apology from their CEO, they evidently forgot about a video still live on Facebook and YouTube.
Pop Chips recently unveiled a number spots where Kutcher plays four characters, parodying dating site videos. While the brand took down the individual “Raj” video on YouTube, it has left up a one-minute, 38-second spot that combines all of the characters on the video site and Facebook. Raj is the first character seen in the spot, and makes a later appearance in the video.
The San Francisco-based company’s PR agency did not respond to questions about the video this morning. ClickZ called and emailed its East Coast reps about the situation.
And even though Keith Belling, Pop Chips CEO, apologized on the company’s blog yesterday, the Raj video is still being promotionally employed. Belling wrote, “i take full responsibility and apologize to anyone we offended.”
Meanwhile, Kutcher – the star of CBS’ “Two And A Half Men” – tweeted out each of the character videos yesterday, minus Raj.
Hey, startups that are helping @aplusk get richer, can you tell him that racist brownface ads aren’t cool? Thanks! 2.dashes.com/IUMYZM
— Anil Dash (@anildash) May 2, 2012
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View article27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...
View article