Omnicom, Oracle, and SAP Make Key Acquisitions
Ad agency, ad tech vendors ramp up their offerings.
Ad agency, ad tech vendors ramp up their offerings.
Omnicom’s DDB Worldwide bought London-based creative shop Adam & Eve for $94 million, according to news reports. Adam & Eve, which has 50 staffers, counts Google, Sony, The Telegraph, and Foster’s beer as clients. It marks Adam & Eve’s return to the holding company world after enduring a messy split and legal dispute during 2008 and 2009 with previous parent WPP.
Oracle is acquiring social media marketing company Vitrue for a reported $300 million. The purchase gives the enterprise software giant a Facebook-Twitter-YouTube-Google+ marketing piece to its significant portfolio. Former WebMD CMO Reggie Bradford founded Vitrue six years ago and has built the Atlanta-based company into a formidable name in the social media marketing ecosystem, opening offices in five U.S. cities and London. Clients include McDonald’s, Amex, Proctor & Gamble, AT&T, and Best Buy.
SAP, an Oracle competitor, will pay $4.3 billion for Ariba, which offers so-called collaborative commerce applications to large firms like Deutsche Bank and BHP Billiton. More generally, companies worldwide employ Ariba’s e-commerce and procurement platforms to buy and sell a variety of products and services. In 1999, it was one of the first B2B Internet services firm to go public.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resource[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report p...
View articleBrakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...
View articleSAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...
View articleProduct pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...
View articleWith the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...
View articleDigital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major gro...
View articleHow can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...
View articleThere's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...
View article