Omnicom, Oracle, and SAP Make Key Acquisitions

Omnicom’s DDB Worldwide bought London-based creative shop Adam & Eve for $94 million, according to news reports. Adam & Eve, which has 50 staffers, counts Google, Sony, The Telegraph, and Foster’s beer as clients. It marks Adam & Eve’s return to the holding company world after enduring a messy split and legal dispute during 2008 and 2009 with previous parent WPP.

Oracle is acquiring social media marketing company Vitrue for a reported $300 million. The purchase gives the enterprise software giant a Facebook-Twitter-YouTube-Google+ marketing piece to its significant portfolio. Former WebMD CMO Reggie Bradford founded Vitrue six years ago and has built the Atlanta-based company into a formidable name in the social media marketing ecosystem, opening offices in five U.S. cities and London. Clients include McDonald’s, Amex, Proctor & Gamble, AT&T, and Best Buy.

SAP, an Oracle competitor, will pay $4.3 billion for Ariba, which offers so-called collaborative commerce applications to large firms like Deutsche Bank and BHP Billiton. More generally, companies worldwide employ Ariba’s e-commerce and procurement platforms to buy and sell a variety of products and services. In 1999, it was one of the first B2B Internet services firm to go public.

Related reading

Mike Norrish on how BT Sport aims for customer acquisition with the Champions League final
poe-bb8-starwars
content marketing twitter
2thisgirl