Bazaarvoice has purchased rival PowerReviews for $31 million cash and up to 8 million shares in common stock, the companies announced late today. In total, the value of the transaction is nearly $152 million, according to their prepared release.
Six-year-old PowerReviews provides retailers like Gap, REI, and Staples with social tools for e-commerce sites, such as ratings and reviews, Q&A, loyalty programs, discovery, and measurement capabilities. The San Francisco-based company has a client base of 1,100 clients, said the announcement.
With Bazaarvoice’s 700 clients, it now totals nearly 1,800 business users of its reviews and social commerce tools. The PowerReviews brand will be shuttered and folded into Bazaarvoice, a rep for the latter told ClickZ.
Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce. ... read more
At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentation ... read more
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and ... read more
We’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to ... read more