Pinterest Audience Grows 8X in Latin America
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
Pinterest is growing its market in Latin America. According to comScore Media Metrix, the image-based social platform grew its audience eightfold from 153,000 at the start of 2012 to 1.3 million in April.
Nearly 28 percent of Pinterest’s Latin American audience is in Brazil, said comScore, noting that visitors there spend 6.6 minutes on average on the site. And, while Pinterest users in Mexico and Argentina account for a smaller portion of Latin America’s users – around 16 percent and 10 percent respectively – users in those countries spend a lot more time on the site. In Argentina, users spend more than 15 minutes per visit, and in Mexico they spend around 12 minutes on average.
Users in Puerto Rico accounted for the most time spent of all Latin American countries measured – 24.3 minutes. However, the tropical island country represents just 1.8 percent of the Pinterest users in the region.
As is the case elsewhere, Pinterest users from Latin America skew female. According to comScore, around 57 percent of the site’s users are women. And they generate a lot of the site’s page views – more than 62 percent of them.
A larger portion of younger women are on Pinterest in Latin America, too. More than 28 percent of unique visitors are aged 15-24, and 33 percent are between 25 and 34. Women between 35 and 54 account for around 30 percent.
Still, Pinterest reached only around 1 percent of the audience in Latin America in April.
Facebook dominates among social media users in the region. In April, the social site drew around 114.5 million unique visitors – around 90 percent of unique users in comScore’s social networking audience category. Twitter attracted around 27.4 million and Orkut had 25.7 million.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View articleOnline content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...
View articleAs 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Read More...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View article