For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon, known as “mute this ad”, for many ads appearing on the Google Display Network.
To “mute” an ad, users click on a small [x] located in the top right corner. A click on the [x] prompts an “Ad Muted” confirmation, meaning the user will no longer be served ads by Google from that particular campaign.
For advertisers, it doesn’t seem like Google has any plans to share the number of times ads have been muted.
Google is first rolling this out with their remarketing ads, which is good news for users who find those ads a little creepy. Google is hoping that the feedback conducted from the initial program will help improve the relevance of ads seen over time.
This article was originally published on http://searchenginewatch.com/sew/news/2191341/google-allows-users-to-mute-display-ads.