ING works with iCrossing to promote NYC marathon sponsorship. ING chose iCrossing as its creative partner for a digital effort helping to foster community among marathoners. The social media-centric campaign helps training experts connect with the ING Runner’s Nation community for the much-watched marathon, and allows runners to archive their training through video diaries and social updates.
PubMatic adds Shiny Ads self-serve ad platform. Digital media platform PubMatic and ad inventory tech firm Shiny Ads have made the self-serve advertising platform available to PubMatic publishers. The platform will be available to publishers through PubLink, PubMatic’s enterprise app marketplace.
Promodity opens free trackable marketing platform for businesses. Promodity, the online campaign optimization company, has secured $1.5 million in funding to further ongoing product development and marketing. In return, Promodity is offering a full trial for their marketing platform to any business.
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has ... read more
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more