Today, Foursquare said it had hired Rob Wilk as vice president of sales. Wilk moved from Yahoo’s senior director of search account management, where he led a staff of 60 serving Yahoo’s largest advertisers.
Foursquare has been ramping up ad services, launching Local Updates and Promoted Updates last month.
Wilk is a digital veteran, with stints at Avenue A Razorfish and Dennis Digital before moving to Yahoo as senior account executive in December 2005, according to his LinkedIn profile.
Yahoo has generated plenty of bad news lately, including Q2 revenues that were flat year-over-year and the departure of then-CEO Scott Thompson, who stepped down following the revelation that he’d embellished his CV with a degree in computer science.
On the other hand, it gained cred with the poaching of Marissa Mayer from Google to take on the CEO job.
But the announcement of Wilk’s departure comes on the heels of those of Ethan Beard, director of platform partnerships, and Katie Mitic, platform marketing director, both of whom said last week that they were leaving Yahoo, according to news reports.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.