BBDO is big on big data. The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal. Melanie White, ClickZ’s special projects editor, chatted with Mark Himmelsbach, BBDO’s director of digital strategies, North America, at the agency’s New York offices about the data effect.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this year?
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.