Google has introduced its YouTube TrueView in-stream video ads for mobile. The cost-per-view ad format will launch on Android devices this week, and Google plans to roll out the option to all mobile platforms in the coming weeks.
TrueView ads allow consumers to skip ads after five seconds, and advertisers pay only when a user views the ad.
“Bringing TrueView video ads to mobile devices will make it easier to create and manage multi-screen campaigns and will give you additional reach,” noted the Google Mobile Ads Blog.
“You can customize your ad campaigns so they reach a broad audience, or focus on a niche group, depending on your marketing goals,” wrote Phil Farhi, group product manager of YouTube, in an email sent to ClickZ. “Launching a new movie trailer, for example, would have broad appeal, and you can run your video ad across multiple content categories with a very broad reach,” he noted.
“If you’re a beauty brand, on the other hand, you can focus your ads on style and fashion video content on YouTube, and not waste spend reaching people who are not interested in your message.”
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more