RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

buttonTampa, FL – The Chesapeake Energy Corporation rarely gets buy-in to spend the bulk of its media budget on digital, but it got just that for its efforts around the Republican National Convention here.

The firm and its CNG Now initiative are here promoting the benefits of using natural gas as an alternative for vehicle fuel to gasoline and diesel. It’s targeting convention-goers who search for popular terms related to the event – like #RNC – with ads on Twitter.

ClickZ chats with Blake Jackson, the company’s manager for digital communications about the firm’s approach to digital marketing.