The firm and its CNG Now initiative are here promoting the benefits of using natural gas as an alternative for vehicle fuel to gasoline and diesel. It’s targeting convention-goers who search for popular terms related to the event – like #RNC – with ads on Twitter.
ClickZ chats with Blake Jackson, the company’s manager for digital communications about the firm’s approach to digital marketing.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more