RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads
The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter.
The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter.
Tampa, FL – The Chesapeake Energy Corporation rarely gets buy-in to spend the bulk of its media budget on digital, but it got just that for its efforts around the Republican National Convention here.
The firm and its CNG Now initiative are here promoting the benefits of using natural gas as an alternative for vehicle fuel to gasoline and diesel. It’s targeting convention-goers who search for popular terms related to the event – like #RNC – with ads on Twitter.
ClickZ chats with Blake Jackson, the company’s manager for digital communications about the firm’s approach to digital marketing.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceAfter weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Read More...
View articleTwo digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of t...
View articleThe #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Conventi...
View articleDon't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with ...
View articleZac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at t...
View articleThe Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at...
View articleThe promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Read More...
View articleThe Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Read More...
View article