Tampa, FL – Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team’s HQ at the Republican National Convention in Tampa.
The Romney team coordinated real-time tweets that complemented the evening’s RNC speeches and used the #WeBuiltIt hashtag, but getting it together wasn’t easy.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more