Tampa, FL – Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team’s HQ at the Republican National Convention in Tampa.
The Romney team coordinated real-time tweets that complemented the evening’s RNC speeches and used the #WeBuiltIt hashtag, but getting it together wasn’t easy.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.