ClickZ’s Kate Kaye chatted with Adam Pace, GOP candidate for Minnesota District 28A, outside the Republican National Convention in Tampa, FL. Pace needed to reach a fundraising threshold to qualify for public campaign funding. After weeks of traditional methods, he reached his fundraising goal with Facebook ads.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more