Mort Greenberg has joined Katz Media Group. Greenberg (left) will serve as president of the firm’s digital sales arm Katz 360, and will oversee its online and mobile affiliates. Greenberg was global head of advertising sales for Nokia’s Location and Commerce Division, handling location-based ad targeting technology.
Longtime industry analyst Emily Riley has joined AudienceScience. Previously with Forrester Research, Riley is now VP of marketing and sales strategy for the digital ad audience targeting firm.
Gotham’s Snitow has joined DDB Chicago. Taking on the newly created role of EVP, director of integration, Snitow will handle the agency’s cross-channel integration and best practices. Most recently he was managing partner, director of strategy and innovation at Gotham Inc.
Crispin Porter and Bogusky’s Jeff Teicher was named creative director for SapientNitro. Teicher will work out of the San Francisco office and is charged with growing the creative team and handling business and product development. As associate experience director at CP&B, he served clients including Burger King, Coke Zero, and Volkswagen.
StrongMail promoted Wagner to CEO. Email and cross-channel marketing firm StrongMail named former COO Bill Wagner to the chief executive role, replacing outgoing CEO Sam Cece. Wagner has been with the company since 2006.
Personalization and optimization firm Maxymiser hired Paul Dunay. As VP of marketing, Dunay is tasked with continuing the global firm’s U.S. expansion. He previously served as CMO at social analytics company Networked Insights.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.