R/GA creative director Ferguson joins Tribal DDB. Chris Ferguson, former R/GA creative director, has moved on to Tribal DDB New York where he is now executive creative director. The 19-year ad industry vet worked with Google Wallet, Nike Running, Unilever and Walmart while at R/GA. Along with newly-promoted executive creative director Kinney Edwards, Ferguson will work with all Tribal’s client accounts.
Pele joins MEC. Media agency MEC has named Pele Cortizo-Burgess as its global director, integrated planning. Pele hails from Grey North America where he served as chief strategy officer and worked with large brand clients including P&G, Diageo and Pfizer. Pele will be based in MEC’s New York office and report to Mel Varley, global chief strategy officer, and Marla Kaplowitz, CEO of MEC, North America.
AppNexus squeezes Orange in Europe. Orange Ad Market will use real-time ad tech firm AppNexus as its new exchange platform in Europe. Orange’s key markets are in France and the UK. The firms expect to innovate in programmatic display and mobile.
Gannett grabs Key Ring. Continuing its dedication to digital, Gannett acquired Mobestream Media, maker of loyalty card app Key Ring. The app allows consumers to scan store loyalty cards and participate in new loyalty promotions. They can also use the system to get mobile coupons, an important extension of the newspaper firm’s print revenue stream.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.