The data-driven digital ad world is dominated by large agency trading desks and big advertisers using DSPs. But a young firm based in Toronto believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too.
SiteScout launched in 2009 and just a few years later has 5,000 active registered customers that use its self-serve platform for selling and buying data through ad exchanges and running display campaigns. The 25-employee firm is building out offices in Brazil, Germany, and Israel, and typically has between 200 and 500 active ad campaigns running on any given day.
ClickZ sat down with SiteScout CEO Paul Mokbel to discuss how the firm serves small, niche agencies and advertisers.